RICHARD YAGER, PMP
EXPERIENCE
MARKETING PROJECT MGR. | NORTHPEAK | DENVER, CO
2022-PRESENT
Planned, managed, and executed comprehensive marketing projects for a leading commercial real estate firm. Facilitated communication among stakeholders and ensured the timely delivery of initiatives that aligned with company goals and objectives.
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Collaborated with sales teams and outside vendors to execute print and digital marketing projects to support annual sales of $315M
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Orchestrated an extensive overhaul of the company’s marketing assets which included online collateral, brochures, and presentations, resulting in a modernized and cohesive brand image
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Led cross-functional teams to develop and execute a new user-friendly company website, achieving a 30% increase in web traffic
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Developed a platform to streamline communication within the organization, resulting in a more organized workflow that improved company operations
MARKETING PROJECT MGR. | BSW REAL ESTATE | DENVER, CO
2021-2022
Directed the development and implementation of all internal and external marketing strategies for a residential real estate brokerage and their associated realtors.
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Led the development of company branding initiatives to support a sales revenue of $400M and solidify the brokerage’s position as a leader in the industry
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Managed a marketing team and third-party vendors to execute marketing projects from conception to execution within desired timeframe and budget
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Assisted 50+ realtors in the execution of their custom branding and marketing deliverables
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Conceptualized and coordinated monthly company events benefitting local charities, real estate agents, and their clients
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Set project deadlines while communicating progress to stakeholders and provided ongoing evaluation of best practice standards
DIR. OF MARKETING | LSI COMPANIES | FORT MYERS, FL
2017-2021
Executed all marketing projects for a regional commercial real estate brokerage. Initiatives included client acquisition and disposition of commercial and residential real estate assets valued from $500,000 to $46M.
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Developed and implemented various digital, print, social, and video marketing strategies to reinforce market presence in SW Florida and drive business growth
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Solely responsible for orchestrating and executing two of the biggest annual real estate events in the region, attracting audiences of 1,500+.
MARKETING MANAGER | ID WATCHDOG | DENVER, CO
2015-2017
Managed and executed marketing efforts that met the needs of both customers and key stakeholders for an identity theft protection firm.
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Led a team of writers and designers to develop educational marketing materials targeting brokers and employer groups to support the B2B sales process
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Managed and promoted company presence at industry trade shows